Chinese social media strategies: Communication key features from a business perspective

Some of the most attractive economies are located in emerging markets. In this sense, China is one of the most attractive markets in the world. The Web, especially social media, is a platform that can be used to penetrate these markets. Yet, many local and multinational enterprises, particularly the latter, know little about the relationship between Chinese social media and Chinese digital consumers. In this paper the unique Chinese social media landscape is introduced, and the profiles of Chinese digital customers are presented with the aim of informing enterprises about the key features of Chinese social media strategies. In addition, the predominant use of Chinese social media marketing is elucidated and analyzed based on several case studies. We then highlight the challenges for both local and multinational corporations when they are involved in Chinese social media marketing. We discuss current trends in Chinese social media, including cross-platform cooperation and integrated social media, group buying, and mobile social media. Finally, we offer recommendations for companies that wish to successfully engage with Chinese consumers through social media

A study of the web visibility of the SDGs and the 2030 Agenda on university websites

Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study examines the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology

Website quality: An analysis of scientific production

A range of different methods and tools have been proposed by both academics and professionals in recent years for evaluating the quality of websites. Some are of general application and can be used to assess any type of website, while others have been adapted to the specialized characteristics of the websites employed in a given sector. This paper undertakes an analysis of existing scientific production in this field, with the aim of identifying its most relevant publications, its principal authors and the specific sectors served by the sites under evaluation. By triangulating review methods, 716 texts, published between 2000 and 2018, were identified in Scopus, Web of Science and other databases and examined. In addition to basic bibliographic information, the number of citations received by each text was recorded using Google Scholar. The area of knowledge in which each author works was also categorized based on his or her specific affiliations. The results point to a growing interest in website quality in a scientific community that has a presence in more than 70 countries. Its authors are drawn from various disciplines, although the highest number of publications is recorded in computer science, business and medical informatics. The most frequently cited texts are in fact seminal books in the associated disciplines of usability, information architecture and user experience. However, as of 2007, the number of texts describing evaluation tools for the websites of specific sectors – most notably, education (33%), health (27%) and commerce (21%) – increased their share. In conclusion, it is evident that website quality is a field of study undergoing constant growth and increasing specialization and one that offers ample opportunities for research

Ontologies and thesauri in information systems

Since the (re)appearance of ontologies in the late nineties, there is a debate about the relationship between thesauri and ontologies. This article presents a synthesis of this debate, focusing on the use of these tools in the information systems area, which is the best one to compare both technologies, utilizing the concept of document description semantics

Semantic web and ontologies in document information processing

The lack of a well defined model of information representation on the web has produced several problems related to processing information. In an effort to resolve these problems, the W3C has proposed the semantic web project. This new scenario offers both possibilities and difficulties for the future. Special attention is given to ontologies, fundamental tools for the representation of knowledge on the semantic web. Finally, the role of library and information professionals is considered in this new context

Comunicación efectiva de la ciencia, diseminación y explotación. Actividades multiplicadoras del impacto en el sistema europeo de investigación e innovación

The objective of this study is twofold: on the one hand, to define the concepts related to communication, dissemination and exploitation of results in the context of research and innovation in the European science and innovation system. On the other hand, propose conceptual tools that help research teams to devise, plan, implement and evaluate effective communication plans for science in order to multiply the impact of actions publicly financed, especially those of the European Union. As a methodology, a systematic review has been carried out based on a document bank made up of reports and reference documents on effective communication of science, dissemination and exploitation of results in the European Union Framework Program for research and innovation. Horizon 2020 for the period 2014-2020. This program of programs, the largest in the world that has existed until 2020, has had a budget of almost 80 billion euros during those 7 years to promote European competitiveness through cooperation in the fields of science, technology and innovation in the European Union and beyond. Based on the results of the review work, a conceptual tool is presented for the construction of a dynamic-strategic communication plan or the application of SEO content, to offer researchers the opportunity to know the visibility and engagement of different audiences. This method can also be useful to define measures that enhance the impact of strategic communication plans of projects financed by the European science and innovation system

Cibermedios y web 2.0: modelo de análisis y resultados de aplicación

A model is proposed for analyzing online journalism from the perspective of suitability for certain quality parameters and, especially, in relation to certain indicators on the adoption of the characteristic features of web 2.0. This model has been tested with the analysis of eight online newspapers and the results are presented. The model has a modular nature, which permits its application, in whole or in part, to other research projects

Online journalism and web 2.0: A model for analysis and report on results

A model is proposed for analyzing online journalism from the perspective of suitability for certain quality parameters and, especially, in relation to certain indicators on the adoption of the characteristic features of web 2.0. This model has been tested with the analysis of eight online newspapers and the results are presented. The model has a modular nature, which permits its application, in whole or in part, to other research projects

Risk communication and web-based information systems: five models

Public administration in the developed countries is designing information initiatives to manage risk information using web-based systems. These sites are intended to deliver information to citizens, but also have valuable information for experts and authorities. Five web sites are compared and a simple methodology is provided to extract conclusions and propose recommendations in an information management dimension that is key to saving not only property but human lives as well

Mapeo y Caracterización de Herramientas de Análisis SEO Online

El report "Indicadores para el estudio de la visibilidad y del impacto de los cibermedios en el ecosistema digital" se basa en el análisis y selección de un conjunto de indicadores SEO/SEM útiles para el análisis de la visibilidad en buscadores y redes sociales. Estos indicadores permiten tanto el estudio de casos particulares como el análisis comparativo de cibermedios en el ecosistema de la Web. En total, se identifican y caracterizan 96 indicadores disponibles a través de cinco de las principales herramientas actuales de análisis online: Similar Web, Ahrefs, Sistrix, Alexa y SEMrush.2022-2